YAMAHA LAUNCHES SPORTS BIKE

Posted by JAWWAD

Yamaha Motor India Pvt. Ltd. (YMI) has rolled out two of its flagship models, the Super Sports YZF - R1 and the Torque Sports MT01 priced at Rs. 10.5 lakh each (ex-showroom) in the Indian market. With the ride of these two legendary machines into the country, the Japanese bike major is all set to provide Indian riders a chance to experience true ‘Art of Engineering’, which lies at the heart of Yamaha’s creations. Yamaha’s latest offerings combine technological superiority with artistic brilliance, to bring to life motorcycles that not only excite but astound.

YMI is the first two wheeler company to introduce this genre of super sports and torque sports performance bike in India. YZF - R1 and MT01 have gained immense popularity globally and have been instrumental in successfully demonstrating the technology superiority of Yamaha worldwide. The introduction of these machines, illustrates company’s aim of enriching Indian bikers riding experience and elevating the current biking paradigm.

“The rising number of big bikes enthusiasts coupled with increasing income levels makes India one of the most important markets for Yamaha”, says Tomotaka Ishikawa, CEO & MD, Yamaha Motor India. He adds, “With YZF - R1 and MT01, we aim to enrich Indian biker’s riding experience by adding a lifestyle quotient that would establish Yamaha’s credential as a technology superior and cool brand. The company is committed to provide international quality and lifestyle attributes of Yamaha brand to Indian consumers.

Signifying the launch of YZF - R1 and MT01 models as the first step towards the establishment of Global Yamaha image in India, Mr. Ishikawa further added that “the company is all geared to the challenge, to rebuild Yamaha brand in India and with the launch of YZF - R1 and MT01, Yamaha unleashes its strategic intent to offer superior product in India in times to comes, which would appeal to the Indian motorcycling trends.

The company is looking at refining the motorcycling culture in India by bringing in technologically advanced and visually appealing machines. Yamaha believes that building motorcycles is both a technological and an artistic endeavor. It pursues a level of performance that transcends mere specifications. The goal is to produce technologically superior motorcycles that should have a deep and intangible emotional appeal. Creating such machines is the essence of Yamaha-ism. It is what defines the company and this is what we call the “Art of Engineering"